Last Updated: 19 April 2026

1. Introduction

Pulse Events ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (pulseevents.live) or use our AV equipment hire and production services.

We operate as a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, job title, and company name.
• Contact Data: Email address, telephone number, billing address, and delivery address (including venue-specific details for exhibitions and conferences).
• Technical Data: IP address, browser type and version, time zone setting, operating system, and platform via cookies and similar technologies. Only used to save carts.
• Transaction Data: Details about payments to and from you and details of products and services you have hired from us. We do not hold card data.
• Project & Content Data: Media files provided for our Free Media Conversion Service and technical specifications for interactive experiential marketing designs. These are deleted 1 month after the event.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

• Direct Interactions: You may give us your data by filling in forms on our website, subscribing to our guides, or by communicating with us by post, phone, or email.
• Automated Technologies: As you interact with our website, we may automatically collect cart data so that your cart is saved for a repeat visit.
• Venue & Event Partners: We may receive information from event organisers or venues in the West Midlands and across the UK regarding delivery access and networking requirements for your specific exhibition stand or conference theatre.

4. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we use your data for the following purposes:

• To Perform Our Contract: To process your hire order, manage delivery and installation, and provide on-going customer support.
• Support for New Exhibitors: To provide our Free Support Service, guiding you through venue-specific requirements such as power needs and delivery access.
• Media Services: To facilitate our free media conversion service for your digital signage and touch screen content.
• Marketing: To provide you with information about our AV services, digital signage updates, and immersive tech solutions where you have consented to receive such communications.
• Legitimate Interests: To improve our website, services, and customer relationships.

5. Legal Basis for Processing

We process your data based on:

• Performance of a Contract: Necessary for the hire agreement.
• Legitimate Interests: Necessary for our business interests in providing high-quality AV services.
• Consent: Where you have opted into marketing communications.
• Legal Obligation: Where we must comply with UK law.

6. Data Sharing and Disclosure

We may share your personal data with:

• Venues and Event Organisers: To coordinate delivery, power, and networking requirements for your event.
• Service Providers: IT and system administration services, and payment processors.
• Professional Advisers: Including lawyers, bankers, and insurers.
• Regulatory Bodies: Including the Information Commissioner’s Office (ICO) if required by law.

We do not sell your personal data to third parties.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees and partners who have a business need to know.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. Your Legal Rights

Under UK data protection laws, you have the right to:

• Request access to your personal data.
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request the transfer of your personal data.
• Withdraw consent at any time.

10. Contact Us

To exercise any of your rights or to ask questions regarding this policy.

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